Privacy Policy

Last updated: October 24, 2026

Asher Technologies Inc. (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit ashertech.ca or use our services.

Information We Collect

Information You Provide

When you contact us, request a quote, or subscribe to our newsletter, we may collect your name, email address, phone number, company name, and details about your project or inquiry.

Automatic Information

When you visit our website, we automatically collect certain information including your IP address, browser type, pages visited, and referring website. This helps us understand how visitors use our site and improve our services. Cookies and ad measurement are explained in Cookies, Analytics and Ad Measurement below.

How We Use Your Information

We use your information to respond to inquiries, provide services, send newsletters (with your consent), improve our website, and comply with legal obligations. We do not sell or rent your personal information to third parties.

Cookies, Analytics and Ad Measurement

On ashertech.ca we use Google Analytics to understand how visitors use the site, and the Google Ads conversion tag to measure whether our own Google ads lead to contact-form enquiries. Both are Google services.

Cookies are set only after you click Accept

When you first visit, a banner asks for your choice. Analytics and advertising cookies are set only if you click Accept. These include Google Analytics cookies (names starting with _ga) and Google Ads cookies (names starting with _gcl), which store an ad click ID so an enquiry can be linked to the ad that was clicked. Google sets how long its cookies last; see how Google uses cookies.

Before you choose, or if you click Decline, Google’s tags run in a limited mode that does not set or read these cookies. In that mode Google may still receive basic signals without cookies, such as that a page was viewed or a form was sent, together with information your browser sends with any web request (such as IP address and browser type). If you arrived from an ad, the ad click ID may also stay in the page address as you move around this site, so an enquiry can be counted without cookies.

When you send an enquiry

After our server accepts your contact-form message, the Google Ads tag reports that an enquiry was made, which type of service it was for, and a random reference number so the enquiry is counted once. We do not send your name, email address, phone number or message to Google through the tag.

Ad click IDs and campaign tags

When you arrive from an ad, the web address can include an ad click ID (gclid, gbraid or wbraid) and campaign tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content). If you click Accept, we keep these in your browser’s local storage for up to 90 days and include them with any contact-form enquiry you send, so we can see which campaign it came from. Until you choose, they are kept only until you close the browser tab. If you click Decline, they are deleted and not sent with your enquiry. We use them to understand which ads produce enquiries and may use the click ID to tell Google Ads which ad clicks led to enquiries or customers. We do not send your name, email address, phone number or message to Google for this.

Changing your choice or withdrawing consent

You can change your choice at any time with the Cookie settings link in the footer or the button below. If you choose Decline, we stop analytics and ad measurement cookies in that browser, delete the Google cookies set by this site and delete any stored click IDs and campaign tags. Your choice is saved in that browser only, so you need to repeat it in other browsers or after clearing browser data. Information sent to Google before you withdrew consent is handled under Google’s Privacy Policy. You can also block or delete cookies in your browser settings, or contact us to remove click IDs and campaign tags from an enquiry you sent.

Advertising

Some blog articles display ads served by Google AdSense. Google and its partners may use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising at Google Ads Settings or aboutads.info. Learn more about how Google uses data from partner sites.

Newsletter

You can subscribe to our newsletter on the blog page by entering your email address and ticking a separate consent box. We then send one confirmation email; you are only added to the list when you click the link in it (double opt-in). As evidence of your consent we store your email address, the wording and version of the consent text you agreed to, the page you signed up from, the date and time of your request and of your confirmation, your IP address and your browser type.

Every newsletter includes an unsubscribe link, and we act on unsubscribes within 10 business days as Canada’s Anti-Spam Legislation requires. You can also email us to be removed. We keep your consent record for as long as you are subscribed and for three years afterwards, so we can show that consent existed.

Data Sharing

We may share your information with trusted service providers who help us operate our website and deliver services (such as hosting and email providers, and Google for analytics and ad measurement as described above). Some of these providers, including Google and our email provider Resend, store and process information in the United States, where it may be accessible to authorities under that country’s laws. We may also disclose information when required by law or to protect our rights.

Data Security

We implement appropriate security measures to protect your personal information, including SSL encryption, secure hosting, and access controls. However, no method of transmission over the Internet is 100% secure.

Data Retention

Contact-form enquiries are kept for up to three years after our last contact with you, or longer where a project or contract requires it. Newsletter consent records are kept for the life of the subscription plus three years. Analytics and ad measurement data are kept according to Google’s retention settings.

Your Rights

Under Canadian privacy law, including PIPEDA and Alberta’s Personal Information Protection Act (PIPA), you can ask to access, correct or delete your personal information, and you can withdraw your consent, subject to legal or contractual restrictions. You may also withdraw consent for marketing communications, or for analytics and ad measurement through Cookie settings, at any time. To make a request, contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us:

Asher Technologies Inc.

Calgary, Alberta, Canada

Email: info@ashertech.ca

Phone: +1 (825) 525-5550