Keyword Research

Keyword research identifies the words and phrases your target audience uses when searching for products, services, or information related to your business. It involves analyzing search volume (how many people search for a term), keyword difficulty (how hard it is to rank), search intent (what the searcher wants), and relevance to your business. Effective keyword research guides content creation, page optimization, and site architecture

Tools like Ahrefs, SEMrush, and Google Keyword Planner provide the data needed for informed keyword targeting.