User Experience (UX)
The overall experience a person has when interacting with a website or application, including usability, accessibility, and satisfaction.
What Is User Experience (UX)?
User experience encompasses every aspect of a user's interaction with a company's digital products—from how easy it is to find information, to how intuitive the navigation feels, to how satisfied users are after completing a task. Good UX design is based on user research, information architecture, usability testing, and iterative design. UX directly impacts business metrics: sites with better UX see higher conversion rates, lower bounce rates, increased customer loyalty, and reduced support costs.
Need Help with User Experience (UX)?
Our web development services help Calgary businesses implement and leverage user experience (ux) effectively.
Explore Web DevelopmentRelated Terms
Responsive Design
WebA web design approach that makes websites adapt and display optimally on all screen sizes from mobile phones to desktops.
Web Performance
WebThe speed and efficiency with which web pages load and respond to user interactions, directly impacting UX and SEO.
Web Accessibility (WCAG)
WebThe practice of designing websites that can be used by everyone, including people with visual, auditory, motor, or cognitive disabilities.
Conversion Rate Optimization (CRO)
WebThe systematic process of increasing the percentage of website visitors who take a desired action like purchasing or signing up.