Google Business Profile
A free Google tool that lets businesses manage their online presence across Google Search and Google Maps.
What Is Google Business Profile?
Google Business Profile (formerly Google My Business) is a free tool that lets businesses control how they appear in Google Search and Google Maps. A complete GBP listing includes business name, address, phone number, hours, website, photos, services, and customer reviews. GBP is the single most important factor for appearing in Google's Local Pack (the map results shown for local searches)
Regular GBP activity—posting updates, responding to reviews, adding photos—signals to Google that your business is active and relevant.
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Explore SEO OptimizationRelated Terms
Local SEO
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