Structured Data (Schema Markup)
Standardized code added to web pages that helps search engines understand content and display rich results in search listings.
What Is Structured Data (Schema Markup)?
Structured data uses the Schema.org vocabulary to provide search engines with explicit information about page content. Implemented as JSON-LD code, structured data enables rich results in Google search including FAQ dropdowns, star ratings, product prices, event dates, recipe cards, and business information. Common schema types for businesses include LocalBusiness, Organization, Product, FAQ, HowTo, and BreadcrumbList
Properly implemented structured data increases click-through rates by making your search listings larger and more informative than competitors.
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Explore SEO OptimizationRelated Terms
Search Engine Optimization (SEO)
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SEOSEO strategies focused on improving visibility in local search results and Google Maps for businesses serving specific geographic areas.
Google Business Profile
SEOA free Google tool that lets businesses manage their online presence across Google Search and Google Maps.